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They also measure the effectiveness of different profile elements.Externally, they pay attention to discoveries by others key players within the market, especially Ok Cupid.Call it acclimating to the Indian single life after coming of age in the West, where India is often seen as a country of arranged marriages and impenetrable glass ceilings.
They succeed for the same reason every online resource does: They offer convenience and expediency in an arena with high demand for it.But, while most of these businesses want to cater to happy relationships, a successful matchmaker needs couples to flourish, for the testimonials, but it also, and more importantly, needs a ready supply of unhappy singles. But, unlike its predecessors, which were seen mostly as a service for undesirables, online dating quickly rose out of infamy and into the mainstream.Not quite to the standards of real-life dating, mind you: surveys still report that people who've never visited an online dating site have a mostly negative view of the whole thing. with access to the internet said they used online dating.According to market research, 1 out of 6 marriages that are happening in the US right now originated online, and these days nearly 30% of couples meet on the internet.But, as great as those stats sound, online dating is also utterly time consuming and competitive.
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Ok Cupid, an online dating site with over 3.5 million active users, taps into the massive stats that are collected in its server.